Death merch!

I always insist that when I work on a project it is considered a temporary undertaking.

My project might form part of a larger whole that lasts indefinitely.

My project might last a very long time.

My project might start and stop at varying intervals due to circumstance.

But the one defining characteristic I insist on for a project is that it is time-bounded.

Without that very definite idea of a fixed timeframe, you end on projects that become an interminable death march for all involved.